Skills:
Creative Direction & Design Strategy
Leadership & Storytelling
Cross-Culture Branding
Gen AI Fluency
Innovation & Activation
Brand Principles & System Design
Packaging & Craftsmanship
Type & Editorial Design
Data Visualisation
Collaboration & Stakeholder Management
Pavithra transforms global brands across corporate and consumer markets, navigating the complex balance between global consistency and local cultural relevance while delivering business impact. Drawing from her South Asian heritage and based in London as Design Director, she helps global brands successfully navigate cultural complexity across markets, viewing brands as powerful tools to shape perceptions and influence culture.
She explores the intersection of business, culture, and current affairs through her Substack, Twenty-Eight
Pavithra’s diverse portfolio spans global major brands from Unilever, Nestle, Castrol, Mahindra and the Tata Group to more niche segments of luxury real estate, jewellery and food and beverage across South Asia and beyond.
She was the first Indian juror for One Show's Young Guns 19 and named one of India's 20 under 35 emerging designers. Her insights on Indian graphic design have been featured on the AudioGyan podcast. Beyond her design foundation, Pavithra has pursued specialized studies in data visualization at Parsons, The New School and typography at Type Paris. She is always open for conversation on LinkedIn
Tools:
Adobe Suite (AI, PS, IN, AE)
Figma
Cavalry
Miro
Claude.ai
Recognition:
WePresent | Creative Pool Jury | Design Week | Art Directors Club | Transform Awards | D&AD | Young Ones 19 Jury | Verve | Bystander | Design X Design | Lover And Co | Story of Space | City Lab by The Atlantic | Slate | The Little Yellow Book | GIFIXIBIT | Print Week India | Homegrown | Sunday Guardian | Kadak