Now a billion people can say there is an app for that –

Tata Neu is a super-app that will operate as a one-stop-shop for all things Tata. The app is an ecosystem, where users can seamlessly transact across all Tata touchpoints, and enhance their overall experience with the brand. The Tata Neu app will also serve as a gateway to a host of benefits for the users. This is the most ambitious project ever launched by Tata Sons.

MANAGING DIRECTOR: LULU RAGHAVAN
EXECUTIVE CLIENT DIRECTOR: RONITA MUKERJEE
CREATIVE DIRECTOR: ARNAB RAY
Strategy: MANIL DODANI
DESIGN DIRECTOR: PAVITHRA DIKSHIT
DESIGNERS: DHRUVIL SHAH, mitheel vartak, AKANKSHA BHASME
CLIENT MANAGER: YASHIKA SHETH and Riya THAKKEr

 The task at hand was to create a brand that symbolizes the effortless and seamless nature of the app, while also highlighting the boundless opportunities that the app will bring to its users.

The ’N’ mark is a human-inspired shape. It’s inspired by the journey’s that users can start on the app. Each journey leads into something completely new, refreshing and exciting. And the expanding form symbolises the progression and growth in one’s life and experience – connected, seamless, progressive. The origin of the brand colour is the Tata Blue which then expands into a spectrum that signifies freedom, control and pure joy.