Every brand has a story.
Few have a way of telling it.

Together with founder Tanvi Ghate, we designed this publication as Olakh's introduction to the world. Used in conversations with investors, retailers, collaborators and the press, it translates the brand into an editorial experience.

Instead of functioning as a lookbook or pitch deck, the book unfolds as a narrative, weaving together the philosophy behind the brand, its products, its craftsmanship and the women it is designed for. It demonstrates how editorial thinking can become a brand-building tool, turning every conversation into a more immersive introduction.

Image Credits & Copyright

All product photography and brand imagery are © Olakh and are used with permission. Select conceptual visuals were created using generative AI to supplement and support the narrative where appropriate. Unless otherwise stated, all imagery depicting Olakh products was commissioned and photographed for the brand.

DESIGNED AND Published in 2026